BBC SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4313
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SWOT Analysis of BBC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BBC

Parent Company

The Crown, British Broadcasting Corporation

Category

News Channel

Sector

Media and Entertainment

Tagline/ Slogan

Putting News First; International News Television

USP

High quality global news with good presentation

STP

Segment

People seeking news about UK and rest of the world

Target Group

Individual, SEC B,C,D,E

Positioning

International news channel who give priority to important events

SWOT Analysis

Strengths

1. It is the largest broadcaster in the world, with about 23,000 staff
2.Employs over 2,000 journalists globally
3.Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries 
4.World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online news coverage

Weaknesses

1. Controversies of world issues have caused uproar 
2.News covered often gives a biased perspective which doesn’t go out with certain audiences

Opportunities

1. Having more correspondents and covering global events with better analysis o events 
2.Try to be unbiased whenever trying to cover any story  3.Organise global events to further strengthen brand

Threats

1.Threat from competitor and domestic news channels
2.Newpapers

Competition

Competitors

1.CNN
2.Times Now



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