BBC SWOT Analysis, USP & Competitors

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SWOT Analysis of BBC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Crown, British Broadcasting Corporation


News Channel


Media and Entertainment

Tagline/ Slogan

Putting News First; International News Television


High quality global news with good presentation



People seeking news about UK and rest of the world

Target Group

Individual, SEC B,C,D,E


International news channel who give priority to important events

SWOT Analysis


1. It is the largest broadcaster in the world, with about 23,000 staff
2.Employs over 2,000 journalists globally
3.Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries 
4.World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online news coverage


1. Controversies of world issues have caused uproar 
2.News covered often gives a biased perspective which doesn’t go out with certain audiences


1. Having more correspondents and covering global events with better analysis o events 
2.Try to be unbiased whenever trying to cover any story  3.Organise global events to further strengthen brand


1.Threat from competitor and domestic news channels



2.Times Now

The table above concludes the BBC SWOT analysis along with its marketing strategy and brand parameters.


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