CNN SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3565
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SWOT Analysis of CNN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CNN

Parent Company

Turner Broadcasting System, Inc. (a Time Warner company)

Category

News Channel

Sector

Media and Entertainment

Tagline/ Slogan

The Worldwide Leader in News; CNN = Politics; The Best Political Team on Television; CNN = Money; Go Beyond Borders

USP

Best analysis of US events and news

STP

Segment

People seeking news about USA and rest of the world

Target Group

Individual, SEC B,C,D,E

Positioning

The worldwide leader in News

SWOT Analysis

Strengths

1.CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories
2.One of the most popular news channels globally 
3.The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreign-language networks around the world

Weaknesses

1. Controversies of world issues have caused uproar 
2.News covered often gives a biased perspective which doesn’t go out with certain audiences
3.2008 unrest in Tibet, Allegations of leniency towards the Bush administration during Iraq have been major controversies

Opportunities

1. Having more correspondents and covering global events with better analysis of events 
2.Try to be unbiased whenever trying to cover any story 
3.Organise global events to further strengthen brand

Threats

1.Threat from competitor and domestic news channels
2.Newpapers

Competition

Competitors

1.BBC
2.Times Now



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