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SWOT Analysis of CNN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Turner Broadcasting System, Inc. (a Time Warner company)
Media and Entertainment
The Worldwide Leader in News; CNN = Politics; The Best Political Team on Television; CNN = Money; Go Beyond Borders
Best analysis of US events and news
People seeking news about USA and rest of the world
Individual, SEC B,C,D,E
The worldwide leader in News
1.CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories 2.One of the most popular news channels globally 3.The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreign-language networks around the world
1. Controversies of world issues have caused uproar 2.News covered often gives a biased perspective which doesn’t go out with certain audiences 3.2008 unrest in Tibet, Allegations of leniency towards the Bush administration during Iraq have been major controversies
1. Having more correspondents and covering global events with better analysis of events 2.Try to be unbiased whenever trying to cover any story 3.Organise global events to further strengthen brand
1.Threat from competitor and domestic news channels 2.Newpapers
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