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SWOT Analysis of Aaj tak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
India Today Group
Media and Entertainment
People seeking daily news about India
Individual, SEC B,C,D,E
No.1 News channel of India which delivers fastest news
1. Though started as a programme called "Aaj Tak" on national TV soon turned out to start its own private channel 2. Broad base of viewership 3. Nationwide and fast coverage 4. Distribute prizes to lucky viewers answering simple questions 5. Claims to be #1 News channel in India for so many years
1. Factual news and partial analysis 2. Accused of serving news as entertainment many a times 3. Consequences of "NEWS" shown 4. Sometimes biased analysis 5. Sometimes News on 'instant' basis due to competition pressure 6. Not focusing on various governmental schemes for common man on suo-motu basis 7. Concept of breaking news is redefined
1. Can prosper by using large base of viewership properly 2. Should focus more on government's new programmes and schemes to educate viewers 3. Need to come out of vicious cycle of what viewers want to see and what channel is offering
1. High switching rate of viewer 2. Reduction in rate of intelligent viewers 3. Presenting news in filmy fashion is unacceptable to many viewers
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