Aaj tak SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3996
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SWOT Analysis of Aaj tak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aaj Tak

Parent Company

India Today Group

Category

News Channel

Sector

Media and Entertainment

Tagline/ Slogan

Sabse Tez

USP

Fast News

STP

Segment

People seeking daily news about India

Target Group

Individual, SEC B,C,D,E

Positioning

No.1 News channel of India which delivers fastest news

SWOT Analysis

Strengths

1. Though started as a programme called "Aaj Tak" on national TV soon turned out to start its own private channel
2. Broad base of viewership
3. Nationwide and fast coverage
4. Distribute prizes to lucky viewers answering simple questions
5. Claims to be #1 News channel in India for so many years

Weaknesses

1. Factual news and partial analysis
2. Accused of serving news as entertainment many a times
3. Consequences of "NEWS" shown
4. Sometimes biased analysis
5. Sometimes News on 'instant' basis due to competition pressure
6. Not focusing on various governmental schemes for common man on suo-motu basis
7. Concept of breaking news is redefined

Opportunities

1. Can prosper by using large base of viewership properly
2. Should focus more on government's new programmes and schemes to educate viewers
3. Need to come out of vicious cycle of what viewers want to see and what channel is offering

Threats

1. High switching rate of viewer
2. Reduction in rate of intelligent viewers
3. Presenting news in filmy fashion is unacceptable to many viewers

Competition

Competitors

1. Star News
2. Times Now
3.NDTV
4.Other regional news channels
5. Internet
6. Newspaper



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