Star News SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2607
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SWOT Analysis of Star News with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star News

Parent Company

Star TV

Category

News Channel

Sector

Media and Entertainment

Tagline/ Slogan

Aapko Rakhe Aage

USP

Story-like news

STP

Segment

People seeking daily news about India and abroad

Target Group

Individual, SEC C,D,E

Positioning

A news channel that keeps you well informed

SWOT Analysis

Strengths

1. Started as an bilingual (English and Hindi) news channel but soon turned out to be Hindi targeting common man of the country

2. Presents a mix of rolling entertainment bulletins and specialized shows covering topics from crime to cricket
3. Attracts approx 25% of market share in 6 metros in India

Weaknesses

1. Factual news and highly partial analysis
2. Entertainment and news clubbed together like reality shows on other channels
3. Lack of awareness of consequences of "NEWS" shown
4. Sometimes biased analysis
5. News on 'instant' basis
6. Not focusing on various governmental schemes for common man on suo-motu basis
7. Concept of breaking news is redefined here

Opportunities

1. Can prosper by using its 25% of viewership in metros properly
2. Should focus more on government's new programmes and schemes to educate viewers
3. Need to come out of vicious cycle of what viewers want to see and what channel is offering
4. Need not dedicate whole handsome one hour in peeping behind sets of tv serials

Threats

1. High switching rate of viewer
2. Reduction in rate of intelligent viewers
3. Presenting news in filmy fashion is unacceptable to many viewers
4. Tendancy of not showing news as news is hampering and questioning channel's own talent and abilities

Competition

Competitors

1. Aaj Tak
2. Zee News
3. Times Now
4. Other regional news channels
5. Internet
6. Newspaper



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