Times Now SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1986
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SWOT Analysis of Times Now with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Times Now

Parent Company

Bennett, Coleman & Co. Ltd.

Category

News Channel

Sector

Media and Entertainment

Tagline/ Slogan

Always with the news

USP

Good quality news and good panel discussions on events of importance

STP

Segment

People seeking daily news about India

Target Group

Individual, SEC C,D,E

Positioning

Gives the best Indian news and also covers international matters

SWOT Analysis

Strengths

1.Good new presenters with good analytical ability 
2.Focus on main news rather than surrounding irrelevant events
3.Popular news channel amongst urban classes 
4.Good coverage of business and political events

Weaknesses

1.Legal issues create controversies 
2.Sometimes a biased approach in news can cause uproar

Opportunities

1. Having more correspondents and covering global events with better analysis of events 
2.Try to be unbiased whenever trying to cover any story 
3.Organise global events to further strengthen brand

Threats

1.Threat from competitor and domestic news channels
2.Newpapers

Competition

Competitors

1. Aaj Tak
2. Star News
3. NDTV India
4. Other regional news channels
5. Internet
6. Newspaper



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