Posted in Media & Entertainment, Total Reads: 2157
SWOT Analysis of Times Now with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bennett, Coleman & Co. Ltd.
Media and Entertainment
Always with the news
Good quality news and good panel discussions on events of importance
People seeking daily news about India
Individual, SEC C,D,E
Gives the best Indian news and also covers international matters
1.Good new presenters with good analytical ability 2.Focus on main news rather than surrounding irrelevant events 3.Popular news channel amongst urban classes 4.Good coverage of business and political events
1.Legal issues create controversies 2.Sometimes a biased approach in news can cause uproar
1. Having more correspondents and covering global events with better analysis of events 2.Try to be unbiased whenever trying to cover any story 3.Organise global events to further strengthen brand
1.Threat from competitor and domestic news channels 2.Newpapers
1. Aaj Tak 2. Star News 3. NDTV India 4. Other regional news channels 5. Internet 6. Newspaper
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