National Geographic SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 7623
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SWOT Analysis of National Geographic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Geographic

Parent Company

National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned by: Fox Entertainment Group (News Corporation)

Category

Knowledge Based Channel

Sector

Media and Entertainment

Tagline/ Slogan

Live Curious; Think again; Dare to Explore

USP

Great knowledge enchancing programs thoroughly researched

STP

Segment

15+ (male & female)

Target Group

Individual, SEC A,B,C

Positioning

National Geographic channel helps the viewer explore the world

SWOT Analysis

Strengths

1. Wide range of programmes
2. Available in Hindi, Tamil, Telugu, Bengali, English
3. Some shows target kids 4. Some series entirely dedicated to Indian audience 3. Also available in HD

Weaknesses

1. Unwanted tickers during the programme irritate viewer
2. some of the tickers have extremely large size and covers almost 1/4th of the screen

Opportunities

1. Can go in other linguals eg. Marathi, Gujrati, Kannada

Threats

1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks

Competition

Competitors

1. Discovery Channel
2. Animal Planet
3. History Channel
4. Discovery Science


The table above concludes the National Geographic SWOT analysis along with its marketing strategy and brand parameters.

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