History Channel SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2203
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SWOT Analysis of History Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

History Channel

Parent Company

A&E Television Networks

Category

Knowledge Based Channel

Sector

Media and Entertainment

Tagline/ Slogan

History: Made Every Day

USP

Exclusive historical footage and news

STP

Segment

10+ age group

Target Group

Individual, SEC A,B,C

Positioning

The channel helps reviving every major historical event

SWOT Analysis

Strengths

1. Variety of programmes on European history
2. Great video archives
3. Nice recreation of incidents
4. Minute details of particular era are shown in recreation

Weaknesses

1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.)
2. History of eastern world has some element of western bias
3. Pro-Western, Capitalist and Socialist orientation of programme 
4. No focus at all on great Indian/Chinese history (majorly ancient)

Opportunities

1. Can make special programmes for India
2. Can introduce Indian hosts and scholars as well
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.

Threats

1. Since history derives itself from analogy, views on same topic may be different
2. Huge writings on topic give deep understanding than that from 1hr show
3. Internet opens ocean of knowledge on history

Competition

Competitors

1. Internet
2. Various contradicting documentaries
3. Everchanging pattern of history
4.Discovery Channel



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