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SWOT Analysis of Pogo Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Turner International India Pvt Ltd
Children Entertainment Channel
Media and Entertainment
The Best Place For Kids
Teaching programs like DIY for enhancing children skills
Children who want to see cartoons and learn from entertainment
4+ to Youngster (DIY artists)
Pogo channel is the best channel for children
1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists 2. Holds POGO Amazing Kids awards annually 3. Shows many popular animated and live action movies 4. Scientific Programme named FAQ shows us role of science in our daily life 5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman etc.) 5. Available on almost all satellite tv providers
1. Broadcasting is only limited to few countries in south Asia 2.Isn’ttoo popular with kids as compared to competitors
1. Potential and scope to go worldwide 2. Special talent hunting shows for kids can be made 3. Can go to schools and involve kids on DIY activities directly
1. Videogames 2. Internet 3. Outdoor games 4.Toys 5.Other channels
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