Pogo Channel SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1838

SWOT Analysis of Pogo Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pogo Channel

Parent Company

Turner International India Pvt Ltd


Children Entertainment Channel


Media and Entertainment

Tagline/ Slogan

The Best Place For Kids


Teaching programs like DIY for enhancing children skills



Children who want to see cartoons and learn from entertainment

Target Group

4+ to Youngster (DIY artists)


Pogo channel is the best channel for children

SWOT Analysis


1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists
2. Holds POGO Amazing Kids awards annually
3. Shows many popular animated and live action movies
4. Scientific Programme named FAQ shows us role of science in our daily life
5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman etc.) 5. Available on almost all satellite tv providers


1. Broadcasting is only limited to few countries in south Asia
2.Isn’ttoo popular with kids as compared to competitors


1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly


1. Videogames
2. Internet
3. Outdoor games
5.Other channels



1. Disney channel
2.Cartoon Network


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: