Pogo Channel SWOT Analysis
Pogo Channel is one of the leading brands in the media & entertainment sector. Pogo Channel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pogo Channel:
Quick Glance:
Pogo Channel Strengths
- Although being channel made for children, it also caters to the demands of Do-it Yourself artists
- Holds POGO Amazing Kids awards annually
- Shows many popular animated and live action movies
- Scientific Programme named FAQ shows us role of science in our daily life
- Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman etc.) 5. Available on almost all satellite tv providers
Above are the strengths in the SWOT Analysis of Pogo Channel. The strengths of Pogo Channel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pogo Channel Weaknesses
- Broadcasting is only limited to few countries in south Asia
- Isn’ttoo popular with kids as compared to competitors
These were the weaknesses in the Pogo Channel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pogo Channel Opportunities
- Potential and scope to go worldwide
- Special talent hunting shows for kids can be made
- Can go to schoolsand involve kids on DIY activities directly
Above we covered the opportunities in Pogo Channel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pogo Channel Threats
- Videogames
- Internet
- Outdoor games
- Toys
- Other channels
The threats in the SWOT Analysis of Pogo Channel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Pogo Channel SWOT analysis.
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About Pogo Channel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pogo Channel Overview | |
|---|---|
| Parent Company |
Turner International India Pvt Ltd |
| Category |
Children Entertainment Channel |
| Sector | |
| Tagline/ Slogan |
The Best Place For Kids |
| USP |
Teaching programs like DIY for enhancing children skills |
| Pogo Channel STP | |
| Segmentation |
Children who want to see cartoons and learn from entertainment |
| Target Market |
4+ to Youngster (DIY artists) |
| Positioning |
Pogo channel is the best channel for children |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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