Pogo Channel SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1886
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SWOT Analysis of Pogo Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pogo Channel

Parent Company

Turner International India Pvt Ltd

Category

Children Entertainment Channel

Sector

Media and Entertainment

Tagline/ Slogan

The Best Place For Kids

USP

Teaching programs like DIY for enhancing children skills

STP

Segment

Children who want to see cartoons and learn from entertainment

Target Group

4+ to Youngster (DIY artists)

Positioning

Pogo channel is the best channel for children

SWOT Analysis

Strengths

1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists
2. Holds POGO Amazing Kids awards annually
3. Shows many popular animated and live action movies
4. Scientific Programme named FAQ shows us role of science in our daily life
5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman etc.) 5. Available on almost all satellite tv providers

Weaknesses

1. Broadcasting is only limited to few countries in south Asia
2.Isn’ttoo popular with kids as compared to competitors

Opportunities

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Threats

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels

Competition

Competitors

1. Disney channel
2.Cartoon Network



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