Cartoon Network SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5255
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SWOT Analysis of Cartoon Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cartoon Network

Parent Company

Turner Broadcasting System (a Time Warner company)

Category

Children Entertainment Channel

Sector

Media and Entertainment

Tagline/ Slogan

This is Cartoon Network

USP

Wide variety of cartoons available for all age groups

STP

Segment

Children who want to see cartoons and learn from entertainment

Target Group

4+ to 15 (Kids)

Positioning

The place for the best cartoons for children

SWOT Analysis

Strengths

1.The most popular cartoon channel brand preferred by children
2.Organises various contests and events for children 
3.High variety of cartoons and programs

Weaknesses

1.Repetitive programs
2.Individually the channels are highly priced

Opportunities

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Threats

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels

Competition

Competitors

1. Disney channel
2.Pogo Channel



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