Disney Channel SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3903
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SWOT Analysis of Disney Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Disney Channel

Parent Company

Disney-ABC Television Group
(The Walt Disney Company)

Category

Children Entertainment Channel

Sector

Media and Entertainment

Tagline/ Slogan

Believe in Yourself; Follow Your Dreams; It's On!; The Best Place To Be; Dreams Come True; Made Just for You

USP

All Characters of brand Disney available at one place

STP

Segment

Children who want to see cartoons and learn from entertainment

Target Group

4+ to 17

Positioning

All the Disney cartoons and characters at one place

SWOT Analysis

Strengths

1.All popular Disney cartoons and Disney movies 
2. Channel feeds available in over 160 countries and 30 languages 
3.Diversity of viewers has increased with an older audience, typically teenagers, young adults and young families

Weaknesses

1.Repetitive programs
2.Individually the channels are highly priced

Opportunities

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Threats

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels

Competition

Competitors

1. Pogo Channel
2.Cartoon Network



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