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SWOT Analysis of Disney Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Disney-ABC Television Group (The Walt Disney Company)
Children Entertainment Channel
Media and Entertainment
Believe in Yourself; Follow Your Dreams; It's On!; The Best Place To Be; Dreams Come True; Made Just for You
All Characters of brand Disney available at one place
Children who want to see cartoons and learn from entertainment
4+ to 17
All the Disney cartoons and characters at one place
1.All popular Disney cartoons and Disney movies 2. Channel feeds available in over 160 countries and 30 languages 3.Diversity of viewers has increased with an older audience, typically teenagers, young adults and young families
1.Repetitive programs 2.Individually the channels are highly priced
1. Potential and scope to go worldwide 2. Special talent hunting shows for kids can be made 3. Can go to schools and involve kids on DIY activities directly
1. Videogames 2. Internet 3. Outdoor games 4.Toys 5.Other channels
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