Applause Inc SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1290

SWOT Analysis of Applause Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Applause Inc

Parent Company

The Wallace Berrie Company


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Stuffed toys and dolls of famous cartoon characters



Age group, gender, liking towards cartoons

Target Group

Children (0-16 years), Famous cartoon characters, dolls for girls


Making toys featuring famous American characters

SWOT Analysis


1. Well known to customers for high quality and innovative toys
2. Successful acquisition of well known toy companies for expansion
3. Possesses a number of classic licenses for Disney, Sesame street etc.
4. Strategic alliances with companies like Taco Bell, Kellog’s etc.

5. High quality products and stream-lined operations despite small employee strength


1. Restricted to American characters
2. Failed to explore market in other countries
3. Failure to acquire new licenses


1. Established market for toys based on American characters
2. Entry of new American cartoon characters through movies and TV shows

3. Internation penetration specially in the emerging economies


1. Growing popularity of Japanese characters for toys
2. Intense competition

3. Duplicate and cheaper imitations affects brand a lot



1. BifBangPow
2. Toys R Us
3. Marvel Toys


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