Applause Inc SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1248
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SWOT Analysis of Applause Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Applause Inc

Parent Company

The Wallace Berrie Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Stuffed toys and dolls of famous cartoon characters

STP

Segment

Age group, gender, liking towards cartoons

Target Group

Children (0-16 years), Famous cartoon characters, dolls for girls

Positioning

Making toys featuring famous American characters

SWOT Analysis

Strengths

1. Well known to customers for high quality and innovative toys
2. Successful acquisition of well known toy companies for expansion
3. Possesses a number of classic licenses for Disney, Sesame street etc.
4. Strategic alliances with companies like Taco Bell, Kellog’s etc.

5. High quality products and stream-lined operations despite small employee strength

Weaknesses

1. Restricted to American characters
2. Failed to explore market in other countries
3. Failure to acquire new licenses

Opportunities

1. Established market for toys based on American characters
2. Entry of new American cartoon characters through movies and TV shows

3. Internation penetration specially in the emerging economies

Threats

1. Growing popularity of Japanese characters for toys
2. Intense competition

3. Duplicate and cheaper imitations affects brand a lot

Competition

Competitors

1. BifBangPow
2. Toys R Us
3. Marvel Toys



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