BifBangPow SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 919
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SWOT Analysis of BifBangPow with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BifBangPow

Parent Company

Bif Bang Pow Inc

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Saturday Night Live

USP

Action figures and bobble heads from famous cult pop culture

STP

Segment

Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles

Target Group

Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys

Positioning

High quality action figures and collectibles from cult TV shows, movies, books, comics, music

SWOT Analysis

Strengths

1. Niche and high quality product
2. Endorsements from celebrities modeled in toys hence greater trust value for fans
3. Presence in events like Comic Con and exclusive toys for the same
4. High growth rate and growing customer base

5. It has products based on popular TV programmes like Big Bang Theory, Dexter

Weaknesses

1. Limited visibility in toys market
2. Limited accessibility i.e. orders can be placed only online or in selected stores

3. Low global presence means market share is low

Opportunities

1. Market in emerging economies
2. Growing merchandise market

3. Tie-up with other popular international brands to enhance reach and portfolio

Threats

1. Threat of replicas and duplicate products
2. No exclusivity for characters

3. Fluctuating international economies can affect brand

Competition

Competitors

1. Bandai
2. Applause Inc.



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