Colorforms SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 722
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SWOT Analysis of Colorforms with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colorforms

Parent Company

University Games

Category

Toys Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

It’s More Fun To Play The Colorforms Way!

USP

Vinyl adhesive toys

STP

Segment

Age group, acceptance for  adhesive toys

Target Group

Children (4-14 years), liking adhesive toys, creative

Positioning

Reusable, colorful toys

SWOT Analysis

Strengths

1. Elegant, simple designs of toys
2. Has launched a mobile app to get first mover’s advantage
3. Reusable and safe to use toys
4. Licensed characters like Popeye, Tarzan etc.

5. Popular presence in USA

Weaknesses

1. Low attention towards positioning as a safe product
2. Limited market coverage
3. Product availability at select stores only and low global presence

Opportunities

1. New markets in developing countries
2. Growing online market

3. High demand for its previous toys as collectibles

Threats

1. Customer preference towards video games
2. Hesitation for vinyl toys

3. Duplicate and fake imitations affect brand

Competition

Competitors

1. LEGO
2. Nintendo Inc

3. Mattel



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