BRIO Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1321
Advertisements

SWOT Analysis of BRIO Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BRIO Toys

Parent Company

BRIO Toys

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Wooden toys

STP

Segment

Age group, Safety considerations,

Target Group

Children (1-8 years), Safety consciousness

Positioning

Safe wooden toys

SWOT Analysis

Strengths

1. Captured market for wooden toys by its unqiue offerings
2.  Innovative, high quality and safe designs
3. Marketing through non-traditional media
4.Good brand image, has recalled products to ensure customer safety

Weaknesses

1. Low brand awareness and limited global reach
2. Limitations in terms of intricate designs
3. Costly toys and Unstable financial condition of the company

Opportunities

1. Expanding market demand for safe toys
2. Increasing demand for wooden toys as collectibles

Threats

1. Plastic toys having similar features are cheaper
2. Popularity of eco-friendly plastic toys
3. Diminishing availability of raw materials in future

4. Growing demand for high technology toys and video games

Competition

Competitors

1.LEGO
2.Bandai
3.Applause Inc.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: