SWOT Analysis of Deluxe Reading with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Toy Brands & Manufacturers
Media and Entertainment
Grocery Store Dolls which were inexpensive and of good quality
Toys and accessories for kids
Children (0-8 years) liking dolls, robots and warfare toys
Makes inexpensive dolls for girls and robots for boys
1. Inexpensive, good quality dolls for girls 2. Effective marketing techniques used like keeping dolls on the top shelf of the grocery store 3. Wide promotion through print and television media 4. Considered as vintage pieces today
1.Concentrated only on dolls for girls 2.Did not advertise all the products equally e.g. Topper Toys was most advertised brand
1.Vintage toys market has virtually no competitors 2.Can connect with the yester years’ buyers using nostalgia as selling point
1.Better quality dolls and toys available 2.Warfare toys are now equipped with better technology 3.Children prefer video games (for both gender)
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