Deluxe Reading SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 640
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SWOT Analysis of Deluxe Reading with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deluxe Reading

Parent Company

Deluxe Reading

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Grocery Store Dolls which were inexpensive and of good quality

STP

Segment

Toys and accessories for kids

Target Group

Children (0-8 years) liking dolls, robots and warfare toys

Positioning

Makes inexpensive dolls for girls and robots for boys

SWOT Analysis

Strengths

1. Inexpensive, good quality dolls for girls
2. Effective marketing techniques used like keeping dolls on the top shelf of the grocery store
3. Wide promotion through print and television media
4. Considered as vintage pieces today

Weaknesses

1.Concentrated only on dolls for girls
2.Did not advertise all the products equally e.g. Topper Toys was most advertised brand

Opportunities

1.Vintage toys market has virtually no competitors
2.Can connect with the yester years’ buyers using nostalgia as selling point

Threats

1.Better quality dolls and toys available
2.Warfare toys are now equipped with better technology
3.Children prefer video games (for both gender)

Competition

Competitors

1.Mattel Inc.
2.Hasbro
3.Bandai Co.



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