Dispensa’s Castle of Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 647
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SWOT Analysis of Dispensa’s Castle of Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dispensa’s Castle of Toys

Parent Company

Dispensa’s CASTLE of TOYS

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Jingle: Dispensa’s Castle of toys (It’s a toy store!)

USP

Toy store disguised as eight-story Bavarian castle

STP

Segment

Kids and children toys

Target Group

Children (2-14 years), different sections for boys and girls

Positioning

Used the appearance of store to give a feeling of royalty to kids

SWOT Analysis

Strengths

1. Used Dispensa’s kiddie kingdom amusement park to capture attention of kids
2. The castle shaped store became a unique feature of brand
3. The jingle was used everywhere for promotions and became its identity

4. Product quality was high and at afforable prices

Weaknesses

1.Suffered loss of customer base when Kiddie Kingdom shut down in 1984
2.Had no unique product to offer
3.Biggest USP was its store’s appearance which began to wear down after some time

Opportunities

1.Can position itself as providing memory of yester years and start as an amusement park again
2.Can sell vintage toys

Threats

1.Toy stores today provide better experience to customers than just appearance
2.Brands use many effective techniques to capture customer attention and use online sources

Competition

Competitors

1.Disney World
2.Bandai Co



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