Eldon Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1004
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SWOT Analysis of Eldon Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eldon Toys

Parent Company

Eldon Industries Inc.

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Just for the fun of it

USP

Best known for items and brands that repackaged Japanese toys and distributed them worldwide

STP

Segment

Toys and accessories for children and kids

Target Group

Children (2-10 years), particularly boys interested in cars and Japanese toys

Positioning

Makes racing slot cars

SWOT Analysis

Strengths

1. Had operations in California, Canada, England, Japan and the Netherlands
2. Best known for items and brands that repackaged Japanese toys and distributed them worldwide like Billy Blastoff
3. Known to customers as making ‘unbreakable’ toys made of polyethylene plastic

4. Product quality was high and at affordable prices

Weaknesses

1.Common complaints are nylon chassis, pickup, shallow slot grooves
2.Cars were said to fly off the track too easily and required patience and skill to operate

Opportunities

1.Has a distinct place for itself with children who played with it
2.Considered a classic amongst car toy lovers
3.Car parts easily available online

Threats

1.Competitors have higher quality car parts
2.Faster cars available now

3. Hobbyists usually bad mouth it

Competition

Competitors

1.Hot Wheels
2.Grey Iron Casting company
3.Gendron



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