Etoys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1108
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SWOT Analysis of Etoys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Etoys

Parent Company

Toys R Us

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Childhood dreams delivered

USP

Retail website that sells toys via internet

STP

Segment

Toys and accessories for children and kids, parents who prefer online shopping

Target Group

Children (0-16 years) categorized by their age, tech savvy kids who want particular toys (brand and theme)

Positioning

Retail website to provide toys for all children age groups

SWOT Analysis

Strengths

1. Trusted by customers, good brand image
2. eMarketers quoted, “Put simply, eToys is the benchmark against which all other toy websites are measured”
3. Provided great discounts to customers
4. User friendly website format which differentiated among age groups and brands

5. Offers free two day shipping

6. Strong backing by powerful parent company

Weaknesses

1.Faced bankruptcy and changed ownership multiple times
2.Involved in high profile dispute with Swiss art site etoy

Opportunities

1.Established trust for itself, can capitalize on that to expand its business
2.Can also sell vintage toys which has a growing market

Threats

1.Toy website market is becoming intensely competitive
2.Sells only very limited and commonly known brands

Competition

Competitors

1.YoYo
2.KBtoys
3.Manhattantoy


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