SWOT Analysis of Fischer-Price with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Toy Brands & Manufacturers
Media and Entertainment
Little people toys and host of other unique brands
Toys and accessories for children and kids
Children (0-6 years)
Makes high quality, unique toys like the Play Family
1. Good brand image, responsible towards customers: recalled many toys due to possible hazard of being coated in lead based paints 2. Has websites and market reach in over 40 countries across all the continents 3. Has established brands like Disney, Dora the Explorer, Power wheels etc. 4. Has created about 5000 toys since its inception
5. Acquisition of popular brands like Thomas and friends
1.Has faced bankruptcy and changes in ownership which destabilized it for some time 2.Has been involved in Cuddle and Coo doll controversy which gave it negative publicity 3.Incident of toys being coated with lead based paints reduced customer’s trust
1.Many of its earlier toys are considered collectibles 2.Growing toy market in Asia Pacific region
1.Increasing preference for online games 2.Growing market for toys for teenagers
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