Funko Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1148
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SWOT Analysis of Funko Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Funko Toys

Parent Company

Funko

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

For producing licensed bobble heads

STP

Segment

Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles

Target Group

Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys

Positioning

High quality action figures and collectibles from cult TV shows, movies, books, comics, music

SWOT Analysis

Strengths

1. User friendly and interactive website
2. Has signed major licensing deals with Lucas Film, Hasbro, Marvel etc.
3. Has popular toylines like Pop! Vinyl, wobblers and sitters etc.
4. Has high brand awareness and good brand image

5. Great toy store format

Weaknesses

1.Limited visibility in toy market
2.Low accessibility via internet i.e. available on limited websites
3.Limited reach in Asian countries

Opportunities

1.Market in growing economies
2.Growing fan base for cult characters

Threats

1.Threat of replicas
2.No exclusivity

Competition

Competitors

1.BigBangPow
2.Drastic Plastic
3.NECA



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