Posted in Media & Entertainment, Total Reads: 1324
SWOT Analysis of Funko Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Toy Brands & Manufacturers
Media and Entertainment
For producing licensed bobble heads
Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles
Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys
High quality action figures and collectibles from cult TV shows, movies, books, comics, music
1. User friendly and interactive website 2. Has signed major licensing deals with Lucas Film, Hasbro, Marvel etc. 3. Has popular toylines like Pop! Vinyl, wobblers and sitters etc. 4. Has high brand awareness and good brand image
5. Great toy store format
1.Limited visibility in toy market 2.Low accessibility via internet i.e. available on limited websites 3.Limited reach in Asian countries
1.Market in growing economies 2.Growing fan base for cult characters
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