Gendron Inc SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 550
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SWOT Analysis of Gendron Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gendron Inc

Parent Company

Gendron Wheel Co.

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

First to manufacture wire wheel

STP

Segment

Age group, preference for toys with wheels

Target Group

Children (2-10 years) liking tricycles, wheel barrows

Positioning

Wire wheels for baby carriages

SWOT Analysis

Strengths

1.First to make wire wheels for baby carriages, tricycles etc.
2. Recognized as leader in manufacturing tricycles, baby carriages,
3. Good brand image and awareness

Weaknesses

1.Did not accept newer technologies
2.Low focus on toy market

Opportunities

1.Can capitalize on the brand image and re-enter the toy market
2.Growing requirement of baby carriages in hospitals and crèches

3.Can position itself as vintage carriage makers

Threats

1.New technologies being introduced in the market
2.Intense competition in toy market

Competition

Competitors

1.Garton
2.Hawthorne
3.Columbia



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