Maco Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 893

SWOT Analysis of Maco Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maco Toys

Parent Company

Maco Company


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



War themed toys for children



Children and kids toys and games

Target Group

Children (6-12 years) with preference for war themed toys


Latest war themed toy making company

SWOT Analysis


1. Niche market for war themed toys
2. Innovative packaging like a war comic book
3. Strong brand marketing and visibility as it was available throughout stores in US

4. Was a popular brand will a good product portfolio


1. Limited only to the US and has negligible presence
2. Very limited variety of products as compared to global toy manufacturers
3. Sole focus on war themed products


1. Expansion in other markets and reviving brand by better products
2. Introduction of new products in the war toys category


1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports



1.Hawk Model Company
2.Applause Inc.
3.Louis Marx and Company


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