Maco Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 956
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SWOT Analysis of Maco Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maco Toys

Parent Company

Maco Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

War themed toys for children

STP

Segment

Children and kids toys and games

Target Group

Children (6-12 years) with preference for war themed toys

Positioning

Latest war themed toy making company

SWOT Analysis

Strengths

1. Niche market for war themed toys
2. Innovative packaging like a war comic book
3. Strong brand marketing and visibility as it was available throughout stores in US

4. Was a popular brand will a good product portfolio

Weaknesses

1. Limited only to the US and has negligible presence
2. Very limited variety of products as compared to global toy manufacturers
3. Sole focus on war themed products

Opportunities

1. Expansion in other markets and reviving brand by better products
2. Introduction of new products in the war toys category

Threats

1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports

Competition

Competitors

1.Hawk Model Company
2.Applause Inc.
3.Louis Marx and Company



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