Maple Landmark Woodcraft SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1031
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SWOT Analysis of Maple Landmark Woodcraft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maple Landmark Woodcraft

Parent Company

Maple Landmark Woodcraft Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Name train (wooden railway system)

STP

Segment

Children and kids toys and games

Target Group

Children (4-10 years) with preference for wooden toys

Positioning

Eco-friendly wooden toys

SWOT Analysis

Strengths

1. Focus on safe toys which are eco-friendly
2. Currently employs about 30 employees and sells products to over 2200 gift shops
3. Makes customized products on order
4. Introduced laser engraving and pad printing to the mass production

Weaknesses

1. Limited market reach and no global presence
2. Low focus on marketing and brand building as compared to prominent toy brands

Opportunities

1. Can expand into markets abroad
2. Should focus on marketing and advertising

Threats

1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports

Competition

Competitors

1.Melissa and Doug
2.Plan Toys
3.Pastel Toys



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