Mary Meyer Corporation SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 790
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SWOT Analysis of Mary Meyer Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mary Meyer Corporation

Parent Company

Mary Meyer Corporation

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Make mine Mary Meyer

USP

Plush stuffed toys

STP

Segment

Children and kids toys and games

Target Group

Children (0-4 years) with preference for stuffed toys

Positioning

Quality plush stuffed toys

SWOT Analysis

Strengths

1. Strong focus on quality and 400+ product variety has improved brand image
2. ‘Toys for a cause’ campaign to donate to many social welfare causes
3. User friendly website and strong presence at leading e-tailers

4. The brand focuses on a niche premium market selling its soft toys

5. Some of its products have also earned recognition and won several awards and accolades

Weaknesses

1. Limited market reach, mainly concentrated in Norway
2. Low focus on marketing and brand visibility compared to popular bigger brands

Opportunities

1. Can expand into emerging markets
2. Should focus more on marketing

3. Should introduce new and unique toys with a storyline

Threats

1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports

Competition

Competitors

1.Gund
2.Child’s Own Studio
3.Custom Plush Toys, Inc.


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