MEGA Brands America SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

MEGA Brands America is one of the leading brands in the media & entertainment sector. MEGA Brands America SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MEGA Brands America:

MEGA Brands America Strengths

  1. Variety of products like building blocks, puzzles, colouring set etc.
  2. License to use popular characters like Barbie and Power Rangers
  3. Focus on safe products for children
  4. Distribution network in over 100 countries
  5. TIe-ups for producing branded character products

Above are the strengths in the SWOT Analysis of MEGA Brands America. The strengths of MEGA Brands America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MEGA Brands America Weaknesses

  1. Low focus on marketing and limited global reach means market share is low
  2. Involvement in lawsuits, gave it a bad name

These were the weaknesses in the MEGA Brands America SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MEGA Brands America Opportunities

  1. Can introduce unique products which can be marketed globally
  2. Focus on new marketing campaigns for increase brand recall
  3. Can have associations with leading e-tailers

Above we covered the opportunities in MEGA Brands America SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MEGA Brands America Threats

  1. Intense competition from competitors
  2. Fluctuating economic scenarios and unstable currency values
  3. Unfavorable govt and political conditions can also affect exports

The threats in the SWOT Analysis of MEGA Brands America are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the MEGA Brands America SWOT analysis.

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About MEGA Brands America

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MEGA Brands America Overview
Parent Company

MEGA Brands Inc.

Category

Arts, stationery, toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

MEGA bloks brand is very popular among children

MEGA Brands America STP
Segmentation

Children and kids toys and puzzle games

Target Market

Children (2-10 years) with preference for puzzles and building blocks

Positioning

Interactive games


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MEGA Brands America. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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