MEGA Brands America SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1852
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SWOT Analysis of MEGA Brands America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MEGA Brands America, Inc

Parent Company

MEGA Brands Inc.

Category

Arts, stationery, toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

MEGA bloks brand is very popular among children

STP

Segment

Children and kids toys and puzzle games

Target Group

Children (2-10 years) with preference for puzzles and building blocks

Positioning

Interactive games

SWOT Analysis

Strengths

1. Variety of products like building blocks, puzzles, colouring set etc.
2. License to use popular characters like Barbie and Power Rangers
3. Focus on safe products for children

4. Distribution network in over 100 countries

5. TIe-ups for producing branded character products

Weaknesses

1.Low focus on marketing and limited global reach means market share is low
2.Involvement in lawsuits, gave it a bad name

Opportunities

1. Can introduce unique products which can be marketed globally
2. Focus on new marketing campaigns for increase brand recall

3. Can have associations with leading e-tailers

Threats

1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports

Competition

Competitors

1.LEGO
2.Ideal Toy Company
3.BRIO



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