Muttpop SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 529
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SWOT Analysis of Muttpop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Muttpop

Parent Company

Muttpop

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Lucha Libre inspired toys

STP

Segment

Children and kids toys and games

Target Group

Children (6-14 years) with preference for vinyl toys

Positioning

Designer vinyl toys

SWOT Analysis

Strengths

1. Designer toy making company, a niche market
2. Popular toy characters with complete stories
3. Periodic introduction of new toys with variations

4. Focuses on a niche market and holds a high value for its products as its products are mainly used as special collectors edition

Weaknesses

1. Low online presence compared to international brands
2. Low focus on marketing and branding
3. Global geogrpahic presence is low due to limited market reach

Opportunities

1. Can focus on market expansion in emerging economies
2. Can position its products as vintage collection as well
3. Can concentrate on marketing with new campaigns

Threats

1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports

Competition

Competitors

1.BifBangPow
2.Bandai



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