National Sewing Machine Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1526
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SWOT Analysis of National Sewing Machine Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Sewing Machine Company

Parent Company

National Sewing Machine Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

It leads the World!

USP

Cast iron toys and novelties

STP

Segment

Toys and games

Target Group

Children (2-10 years)

Positioning

Lightest toys

SWOT Analysis

Strengths

1. Produced toys under the separate label of ‘Vindex Toy Company’ which enabled better management
2. Made toys out of scrap iron from its other industries which saved costs
3. Catered to large toy market with its low prices and simple designs

4. Print advertisements to promote its toys with their photographs and features

Weaknesses

1. Too simple designs with no differentiating factors caused closure
2. Competition in other industries affected the operations of its toy company

Opportunities

1. Emerging market and demand for toys
2.  Can restart and market its toys as vintage toys

Threats

1. The Japanese toy making companies with their better designs and low costs
2. Many American companies were entering the toy market with special focus on toy making unlike National Sewing Machine Company whose main focus was sewing machine making

Competition

Competitors

1.Barclay Manufacturing Company
2.IVES Manufacturing Corporation
3.Ideal Toy Company



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