Ohio Art Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 855
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SWOT Analysis of Ohio Art Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ohio Art Company

Parent Company

Ohio Art Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Explore the biggest little block

USP

Etch a Sketch and Nanoblock

STP

Segment

Nano building blocks or drawing

Target Group

Children (8-16 years) with liking for nano construction blocks or drawing

Positioning

The biggest little block in the nanoverse

SWOT Analysis

Strengths

1. Highly successful clientele consisting of Disney, Starbucks, Coca Cola etc.
2. Introduced ‘Etch a Sketch’ as ‘Telecran’ in 1950s which was a novel idea at that time
3. ‘Etch a Sketch’ has appeared in Toy Story 2 and gained lot of popularity
4. Nanoblock won the Best Toy award at the ASTRA toy show

Weaknesses

1. Company has faced severe financial troubles many times and limited brand recall
2. Has no unique toy brand since long and continues to depend on the popularity of its existing brands

Opportunities

1. Emerging toy market in Asian countries where it is available only through online orders
2. Can have licenses to use popular characters in its advertisements

Threats

1. Intense competition in the toy market especially in the construction toys
2. ‘Etch a Sketch’ is available as cheap replicas in the market

3. Changing market scenario and govt policies

Competition

Competitors

1.LEGO
2.Mattel Inc
3.Hasbro Inc



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