SWOT Analysis of Ohio Art Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Ohio Art Company
Ohio Art Company
Toy Brands & Manufacturers
Media and Entertainment
Explore the biggest little block
Etch a Sketch and Nanoblock
Nano building blocks or drawing
Children (8-16 years) with liking for nano construction blocks or drawing
The biggest little block in the nanoverse
1. Highly successful clientele consisting of Disney, Starbucks, Coca Cola etc. 2. Introduced ‘Etch a Sketch’ as ‘Telecran’ in 1950s which was a novel idea at that time 3. ‘Etch a Sketch’ has appeared in Toy Story 2 and gained lot of popularity 4. Nanoblock won the Best Toy award at the ASTRA toy show
1. Company has faced severe financial troubles many times and limited brand recall 2. Has no unique toy brand since long and continues to depend on the popularity of its existing brands
1. Emerging toy market in Asian countries where it is available only through online orders 2. Can have licenses to use popular characters in its advertisements
1. Intense competition in the toy market especially in the construction toys 2. ‘Etch a Sketch’ is available as cheap replicas in the market
Browse marketing analysis of more brands and companies similar to Ohio Art Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.