Parris Manufacturing Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 509
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SWOT Analysis of Parris Manufacturing Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parris Manufacturing Company

Parent Company

Parris Manufacturing Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Creating fun and imagination for over 75 years

USP

Toy popguns

STP

Segment

Military toys and guns

Target Group

Children (6-14 years) with preference for military toys

Positioning

Cowboy cork guns manufacturing company

SWOT Analysis

Strengths

1. Manufactured toy cork guns for the first time
2. Used Kadets of America Drill to promote the toys by giving a comic free with each toy
3. Kadets of America program had a full uniform and kadet song too and attracted children (both boys and girls) in huge numbers

4. attractive product portfolio of toys for kids

Weaknesses

1. Limited global reach and low brand recall
2. Except for Kadets of America, did not promote the toys by any other method

Opportunities

1. New designs and technology for manufacturing toy guns is available
2. Can revamp Kadets of America program at a huge scale
3. Can use newer marketing channels like microblogging and social networking sites

Threats

1. New technology military toys available in the market
2. Safety issues with cork guns

3. Changing market scenario and govt policies

Competition

Competitors

1. Hawk Model Company
2. Mettoy Company



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