Parris Manufacturing Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 495

SWOT Analysis of Parris Manufacturing Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parris Manufacturing Company

Parent Company

Parris Manufacturing Company


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Creating fun and imagination for over 75 years


Toy popguns



Military toys and guns

Target Group

Children (6-14 years) with preference for military toys


Cowboy cork guns manufacturing company

SWOT Analysis


1. Manufactured toy cork guns for the first time
2. Used Kadets of America Drill to promote the toys by giving a comic free with each toy
3. Kadets of America program had a full uniform and kadet song too and attracted children (both boys and girls) in huge numbers

4. attractive product portfolio of toys for kids


1. Limited global reach and low brand recall
2. Except for Kadets of America, did not promote the toys by any other method


1. New designs and technology for manufacturing toy guns is available
2. Can revamp Kadets of America program at a huge scale
3. Can use newer marketing channels like microblogging and social networking sites


1. New technology military toys available in the market
2. Safety issues with cork guns

3. Changing market scenario and govt policies



1. Hawk Model Company
2. Mettoy Company


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: