Performo Toy Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 732
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SWOT Analysis of Performo Toy Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Performo Toy Company

Parent Company

Performo toy Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Wide product portfolio of wooden toys

STP

Segment

Toys and games for kids

Target Group

Children (2-10 years)

Positioning

Toys with life like action with no mechanism

SWOT Analysis

Strengths

1. Character Micky mouse was very popular among children
2. Gave print advertisements to promote its toys
3. Patented most of its toys to have exclusivity

4. Was one of the most popular brands at its time of existence

Weaknesses

1. Faced lawsuit from Walt Disney about copying the idea of Mickey Mouse even though it had patent for the same, had to shut down due to the same as the owner was greatly embittered after this incident
2. Filed for bankruptcy in 1933 due to the Great Depression

Opportunities

1. Could have capitalized on the existing customer base to back them during the lawsuit
2. New products could have been introduced
3. Can market its toys as vintage or collector’s toys

Threats

1. Disney’s cartoon series which seemed to copy its patented product
2. Economic fluctuation

Competition

Competitors

1.Maple Landmark Woodcraft
2.Melissa & Doug
3.Pastel Toys


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