Playmates Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5237
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SWOT Analysis of Playmates Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Playmates Toys

Parent Company

Playmates Toys

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Licensed popular character toys

STP

Segment

Popular toys and games for kids

Target Group

Children (4-12 years)

Positioning

Popular iconic action toys for children

SWOT Analysis

Strengths

1. Has association with Nickelodeon for their teenage mutant ninja turtles
2. ‘Heart for Heart girls’ dolls series is an attempt towards world peace and unity
3. User friendly website with presence at leading e-tailers
4. Many popular licensed characters like TMNT, Terminator, Garfield, Disney etc

5. Available at all multi-brand retail toy stores

Weaknesses

1. Focus on developing toys based on licensed characters, too much dependence
2. Limited global reach and less marketing

Opportunities

1. With ‘Heart for Heart’ dolls, it can capture local markets in Asian and African countries as substitute to the Barbie doll
2. Can explore characters other than ninja turtles for boys

Threats

1. No exclusivity for license on characters
2. Intense competition

3. Economic fluctuation and unfavorable govt policies

Competition

Competitors

1.Mattel
2.Hasbro
3.Jakks Pacific


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