Porter Chemical Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 559
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SWOT Analysis of Porter Chemical Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porter Chemical Company

Parent Company

Porter Chemical Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Chemistry sets aimed as educational toys

STP

Segment

Popular science toys and games for kids

Target Group

Children (8-15 years) with interest in science and especially chemistry

Positioning

Chemistry toys for junior scientists

SWOT Analysis

Strengths

1. Used extensive advertising in print media to promote its products
2. Association with Lionel Corporation benefitted it by strengthening its market reach
3. Gave out scholarships to students in field of Chemistry to promote the company as well as its products

4. Offered different varieties of chemical sets with varying price range

Weaknesses

1. Initially depended upon import of chemicals
2. Weak financial conditions in the later part of the 1980s caused shutdown

Opportunities

1. Can market products to schools as part of chemistry labs
2. Articles and advertisements in magazines like Popular Science

Threats

1. Economic fluctuation
2. Concerns about safety of the products

Competition

Competitors

1. Gilbert Chemical Sets

2, Lego



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