RC2 Corporation SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 568
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SWOT Analysis of RC2 Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RC2 Corporation

Parent Company

RC2 Corporation

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Infant toys

STP

Segment

Popular toys and games for kids

Target Group

Infants (0-2 years), Preschool kids (2-4 years) and children (4-6 years)

Positioning

Complete company for kids’ toys

SWOT Analysis

Strengths

1. Licensed to produce popular toys like ‘Thomas and Friends’, ‘Bob the Builder’ etc.
2. Has had voluntary product recalls keeping in mind the safety of users
3. Has market reach in Europe, North America, Asia, especially in Japan

4. Has association with leading retailers like Toys ‘’R’’ Us and Babies ‘’R’’ Us

Weaknesses

1. Problems with the operations, resulting in frequent product recalls

2. Acquired by Takara Tomy in 2011

Opportunities

1. Can expand more into North American market
2. Can use innovative marketing by making their product demonstrations more interactive

Threats

1. Concerns about safety of its products due to past product recalls
2. Intense competition

Competition

Competitors

1.Hasbro Inc
2.Mattel Inc
3.Motorsports Authentics


The table above concludes the RC2 Corporation SWOT analysis along with its marketing strategy and brand parameters.

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