SWOT Analysis of RC2 Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Toy Brands & Manufacturers
Media and Entertainment
Popular toys and games for kids
Infants (0-2 years), Preschool kids (2-4 years) and children (4-6 years)
Complete company for kids’ toys
1. Licensed to produce popular toys like ‘Thomas and Friends’, ‘Bob the Builder’ etc. 2. Has had voluntary product recalls keeping in mind the safety of users 3. Has market reach in Europe, North America, Asia, especially in Japan
4. Has association with leading retailers like Toys ‘’R’’ Us and Babies ‘’R’’ Us
1. Problems with the operations, resulting in frequent product recalls
2. Acquired by Takara Tomy in 2011
1. Can expand more into North American market 2. Can use innovative marketing by making their product demonstrations more interactive
1. Concerns about safety of its products due to past product recalls 2. Intense competition
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