Radio Flyer SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1144
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SWOT Analysis of Radio Flyer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Radio Flyer

Parent Company

Radio Flyer

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Design your dream wagon

USP

Red toy wagon (wooden toy wagons)

STP

Segment

Popular toys and games for kids

Target Group

Children (2-12 years) with preference for wooden toys

Positioning

Build a Smile, Build a Trike

SWOT Analysis

Strengths

1. The do-it-yourself kits have been promoted very well and encourage customers to engage in interactive experience
2. User friendly and interactive website with good online presence
3. Marketing through social networking and microblogging sites

4. ‘World’s Largest Wagon’ is a sculpture commissioned by Radio Flyer similar to its popular red wagon

Weaknesses

1. Less profit margins and low brand recall compared to global giants

2. Limited global reach and less marketing

Opportunities

1. New product varieties introduced in the do-it-yourself section
2. Emerging markets in Asian economies

3. Can position the famous red wagon as vintage toy

Threats

1. Intense competition is a concern
2. Economic fluctuations and unfavorable govt policies

Competition

Competitors

1.Melissa & Doug
2.Maple Landmark Woodcraft
3.Pastel Toys



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