Rokenbok SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 544

SWOT Analysis of Rokenbok with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Toy Brands & Manufacturers


Media and entertainment

Tagline/ Slogan

Teaching kids to make things that do things


Educational modular construction set with radio - controlled vehicle



Kids interested in radio controlled vehicles, preference for construction toys

Target Group

Kids (6-14 years) with interest in radio controlled vehicles and construction set


Construction Toys from Rokenbok for Years of Fun and Learning

SWOT Analysis


1. Toys known for their quality and educational value whose design can be changed as and when needed
2. Compatible with Lego and other construction sets
3. Won many awards for their products including Great American Toy Test
4. User friendly website with a separate video channel on YouTube to promote the toys

5. To promote interest in toys, it has a ‘Builder’s Hall of Fame’, blog and forum


1. Complicated set designs and know how required
2. Limited to market in America in spite of good market reputation
3. Brand recall is much lesser than other international toy brands


1. Expansion in emerging economies is a big opportunities especially in India, China
2. Can have amateur Rokenbok clubs to promote feeling of attachment to brand

3. More marketing and advertising through TVCs and social media


1. Intense competition especially from Lego
2. Diminishing interest in technical toys due to rise of video games and apps

3. High demand for video games and simulation games

4. Fluctuating currency prices and economic recessions can affect the brand



2.Mega Bloks


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