Rokenbok SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 567
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SWOT Analysis of Rokenbok with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rokenbok

Parent Company

Rokenbok

Category

Toy Brands & Manufacturers

Sector

Media and entertainment

Tagline/ Slogan

Teaching kids to make things that do things

USP

Educational modular construction set with radio - controlled vehicle

STP

Segment

Kids interested in radio controlled vehicles, preference for construction toys

Target Group

Kids (6-14 years) with interest in radio controlled vehicles and construction set

Positioning

Construction Toys from Rokenbok for Years of Fun and Learning

SWOT Analysis

Strengths

1. Toys known for their quality and educational value whose design can be changed as and when needed
2. Compatible with Lego and other construction sets
3. Won many awards for their products including Great American Toy Test
4. User friendly website with a separate video channel on YouTube to promote the toys

5. To promote interest in toys, it has a ‘Builder’s Hall of Fame’, blog and forum

Weaknesses

1. Complicated set designs and know how required
2. Limited to market in America in spite of good market reputation
3. Brand recall is much lesser than other international toy brands

Opportunities

1. Expansion in emerging economies is a big opportunities especially in India, China
2. Can have amateur Rokenbok clubs to promote feeling of attachment to brand

3. More marketing and advertising through TVCs and social media

Threats

1. Intense competition especially from Lego
2. Diminishing interest in technical toys due to rise of video games and apps

3. High demand for video games and simulation games

4. Fluctuating currency prices and economic recessions can affect the brand

Competition

Competitors

1.Lego
2.Mega Bloks
3.Best-Lock



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