Shocker Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 431
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SWOT Analysis of Shocker Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shocker Toys

Parent Company

Shocker Toys GBJR Toys

Category

Toy Brands & Manufacturers

Sector

Media and entertainment

Tagline/ Slogan

-

USP

Limited release toys and collectibles based on popular media

STP

Segment

Toys for fan following of comic book and cartoon characters

Target Group

Children (4-12 years) and youth following comic book and cartoon characters

Positioning

Limited release collectibles based on popular media

SWOT Analysis

Strengths

1. Huge positive reception to its Shockinis and Indie Spotlight
2. Most of the products were preassembled kits rather than model toys hence easy to use
3. Huge demand for limited comic book convention exclusives

Weaknesses

1. Became famous as ‘best known for being plagued by delays and other problems’ which gave it a negative image
2. Untimely delivery of promised products
3. Resources were spent on developing products which were later cancelled or remained unreleased

Opportunities

1. Demand for collectibles based on characters from popular media
2. Production of limited items reduced its cost and increased demand

Threats

1. Diminishing market reputation would affect brand
2. Intense competition from existing toy brands means less market share

Competition

Competitors

1.BifBangPow
2.Bandai



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