SWOT Analysis of Shocker Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Shocker Toys GBJR Toys
Toy Brands & Manufacturers
Media and entertainment
Limited release toys and collectibles based on popular media
Toys for fan following of comic book and cartoon characters
Children (4-12 years) and youth following comic book and cartoon characters
Limited release collectibles based on popular media
1. Huge positive reception to its Shockinis and Indie Spotlight 2. Most of the products were preassembled kits rather than model toys hence easy to use 3. Huge demand for limited comic book convention exclusives
1. Became famous as ‘best known for being plagued by delays and other problems’ which gave it a negative image 2. Untimely delivery of promised products 3. Resources were spent on developing products which were later cancelled or remained unreleased
1. Demand for collectibles based on characters from popular media 2. Production of limited items reduced its cost and increased demand
1. Diminishing market reputation would affect brand 2. Intense competition from existing toy brands means less market share
Browse marketing analysis of more brands and companies similar to Shocker Toys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.