SWOT Analysis of Slinky with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Toy Brands & Manufacturers
Media and entertainment
What walks down stairs, alone or in pairs, And makes a slinkity sound?
A spring, a spring, a marvelous thing, Everyone knows it’s Slinky…
It's Slinky, it's Slinky, for fun it's a wonderful toy
It's Slinky, it's Slinky, it's fun for a girl and a boy
Simple design of toy performing many tricks
Kids preference for innovative toys
Kids (3-16 years) and adults preferring innovative toys
Magical toy which can do multiple things
1. Simple design and low cost of the toy 2. Low maintenance toy capable of performing many tricks like flight of stairs, levitation etc. 3. Simple manufacturing set up 4. Jingle used in advertisement became synonymous with the product itself
1. No license or trademark over the design 2. The company was never associated as the identity of the product though it shared the same name
1. Can be positioned as an educational toy to teach concepts of physics 2. Marketing to make the company synonymous with the toy
1. Preference for plastic slinky 2. Though various in number, the tricks are limited and well known hence become less interesting after some time
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