Slinky SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 880
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SWOT Analysis of Slinky with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Slinky

Parent Company

Slinky

Category

Toy Brands & Manufacturers

Sector

Media and entertainment

Tagline/ Slogan

What walks down stairs, alone or in pairs, And makes a slinkity sound?

A spring, a spring, a marvelous thing, Everyone knows it’s Slinky…

It's Slinky, it's Slinky, for fun it's a wonderful toy

It's Slinky, it's Slinky, it's fun for a girl and a boy

USP

Simple design of toy performing many tricks

STP

Segment

Kids preference for innovative toys

Target Group

Kids (3-16 years) and adults preferring innovative toys

Positioning

Magical toy which can do multiple things

SWOT Analysis

Strengths

1. Simple design and low cost of the toy
2. Low maintenance toy capable of performing many tricks like flight of stairs, levitation etc.
3. Simple manufacturing set up
4. Jingle used in advertisement became synonymous with the product itself

Weaknesses

1. No license or trademark over the design
2. The company was never associated as the identity of the product though it shared the same name

Opportunities

1. Can be positioned as an educational toy to teach concepts of physics
2. Marketing to make the company synonymous with the toy

Threats

1. Preference for plastic slinky
2. Though various in number, the tricks are limited and well known hence become less interesting after some time

Competition

Competitors

1.Ideal toy company
2.Poof-Slinky, Inc.


The table above concludes the Slinky SWOT analysis along with its marketing strategy and brand parameters.

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