Sturdi-Bilt SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 945
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SWOT Analysis of Sturdi-Bilt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sturdi-Bilt

Parent Company

Sturdi-Bilt Toy Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Toy trucks made of metal and wood

STP

Segment

Kids for children espcially trucks

Target Group

Children (3-8 years)

Positioning

Colorful logging trucks

SWOT Analysis

Strengths

1. Patenting the design gave it an advantage and ownership over the design
2. Royalty agreement with PECO the company also became the distributor which increased its reach in market
3. Colorful designs with variations attracted the customers and interested them
4. The sturdy built of the trucks made them long lasting

Weaknesses

1. Focus solely on local markets and limited global brand reach
2. Low spending and concentration on marketing through advertisements

Opportunities

1. Manufacturing other heavy vehicle toys given its market image to make sturdy toys
2. Entry into local markets of neighboring states of the USA

Threats

1. Even though the design was patented, the products were often confused with those of Smith Miller’s
2. Intense competition
3. Entry of players offering toys at lower prices

Competition

Competitors

1.Smith Miller
2.All American Toy Company



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