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SWOT Analysis of Sturdi-Bilt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sturdi-Bilt Toy Company
Toy Brands & Manufacturers
Media and Entertainment
Toy trucks made of metal and wood
Kids for children espcially trucks
Children (3-8 years)
Colorful logging trucks
1. Patenting the design gave it an advantage and ownership over the design 2. Royalty agreement with PECO the company also became the distributor which increased its reach in market 3. Colorful designs with variations attracted the customers and interested them 4. The sturdy built of the trucks made them long lasting
1. Focus solely on local markets and limited global brand reach 2. Low spending and concentration on marketing through advertisements
1. Manufacturing other heavy vehicle toys given its market image to make sturdy toys 2. Entry into local markets of neighboring states of the USA
1. Even though the design was patented, the products were often confused with those of Smith Miller’s 2. Intense competition 3. Entry of players offering toys at lower prices
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