ThinkFun SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 597

SWOT Analysis of ThinkFun with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Ignite your mind


Games to develop specific skills in children



Young boys and girls interest in puzzles and games

Target Group

Children (4-16 years) with interest in puzzles and board games


Changing the World through play

SWOT Analysis


1. One of Inc 500 fastest growing company
2. Launched many successful products like Rush Hour, Chocolate Fix, Zingo, etc. which are also available on application stores
3. Perceived as a company making truly innovative games by delving into brain mapping studies
4. Take inputs from teachers, scientists at Bunge Cognitive Control and Development Lab at Berkeley and parents to improve games

5. User friendly and interactive website, presence on social media as well

6. Raises awareness about Asperger’s Syndrome through ThinkFun & Asper Kids, also has a separate ThinkFundraisers

7. Good availability through retail outlets and onlinr shopping


1. Games require heave engagement and mental activity hence not seen as easy to play
2. Low market presence outside the USA


1. Emerging markets especially Asia-Pacific region
2. Can collaborate with therapists and educational institutions to promote their game

3. More marketing and brand visibility can push the brand in the big league


1. Online educational games available free of cost
2. Competition from games targeting at developing specific skills

3. Mobile apps, online games and other sports pose a threat



1. Rokenbok
2. Lego

3. Hamleys

4. Mattel


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