Trendmasters SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 475
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SWOT Analysis of Trendmasters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trendmasters

Parent Company

Trendmasters

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

High quality Godzilla toys

STP

Segment

Children who had interest in science fiction movies

Target Group

Children (6-14 years) having interest in characters of science fiction movies and television series

Positioning

Good quality affordable toys especially Godzilla series

SWOT Analysis

Strengths

1. Gained popularity by making toys based on characters from science fiction movies and television series
2. Presence on social media websites
3. Good presence on leading etailers
4. Promoted its toys through YouTube and online marketing

Weaknesses

1. Bad financial health of the company caused it to defunct in 2002
2. Limited its products to some states of the USA

3. Too many products confused the customers about the focus of company

Opportunities

1. Could have positioned its toys as collectibles
2. Could have focused on offline marketing and diverse portfolio

Threats

1. The reception of the toy line depended upon the fan following of the movie or television series
2. Economic fluctuations and unfavorable market conditions

Competition

Competitors

1.BifBangPow
2.Hasbro Inc
3.Mattel Inc



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