Vermont Teddy Bear Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2415
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SWOT Analysis of Vermont Teddy Bear Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vermont Teddy Bear Company

Parent Company

The Mustang Group

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Stuffed with love in Vermont, Guaranteed for life

USP

Handcrafted teddy bears

STP

Segment

Children and adults who have a liking for teddy bears

Target Group

Children (2-12 years) and Youth having a liking for teddy bears

Positioning

Softest teddy bears

SWOT Analysis

Strengths

1. Emphasis on offline as well as online marketing including having radio shows as well
2. Good presence at leading etailers and on social media websites
3. Deals with many companies to deliver complete personalized gift baskets and packages called as ‘Bear Gram’
4. Largest manufacturer and largest seller of teddy bears through mail and online

5. Have personalized teddy bear selection for each occasion with wide range of accessories

6. Produces nearly half a million teddy bears annually

Weaknesses

1. No major corporate social responsibility activities undertaken
2. Protests by mental health groups on Valentine’s day against its ‘Crazy for You’ bear damaged its reputation

Opportunities

1. Can make teddy bears dressed in various traditional costumes to attract overseas customers
2. Can introduce a vintage collection

3. Can associate with NGOs working for child health care

Threats

1. Economic fluctuations
2. Protests against its products by various groups
3. New entrants offering similar products at low prices

Competition

Competitors

1.Kids Brands Inc
2.Build a Bear Workshop



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