Whittle Shortline SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 619
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SWOT Analysis of Whittle Shortline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Whittle Shortline

Parent Company

Whittle Shortline

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Creating special memories since 1996

USP

Wooden railroads

STP

Segment

Wooden toys for children who have an interest in railroad toys

Target Group

Children (4-12 years) who like railroad toys

Positioning

America’s Handcrafted Wooden Railroad

SWOT Analysis

Strengths

1. Great market reach through its online stores
2. Promote its products through organizing train contests
3. Has presence on leading etailers as well as has its own delivery system in place
4. Good market reputation as it provides a 30 day guarantee for its products and good after sales services

5. Holiday cars, mega trains etc are popular offerings

Weaknesses

1. Low attention to marketing and promotions
2. Negligible presence on social media websites and less global reach
3. Less number of new products or designs launched since long time

Opportunities

1. Can promote its products through online and offline media
2. Can associate with popular television series based on trains to promote its products

Threats

1. Use of wood as raw material can be a problem due to current awareness about environment
2. Economic fluctuations

Competition

Competitors

1.Maple Landmark Woodcraft
2.Melissa & Doug
3.Sturdi-Bilt


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