Zizzle SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 744
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SWOT Analysis of Zizzle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zizzle

Parent Company

Zizzle

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

iZ- toy which resembles an alien creature

STP

Segment

Children having fan following for characters from popular media and electronic toys

Target Group

Children (4-10 years) having interest in characters from popular media

Positioning

Producing toys which resemble alien creatures

SWOT Analysis

Strengths

1. Produced licensed characters from Disney’s Pirates of the Caribbean, Dora the Explorer etc.
2. Had a new product design which gained popularity with children
3. Good online presence at social media websites

Weaknesses

1. Low financial health of the company was a concern
2. iZ was often compared to Furby
3. Low attention to marketing its products

Opportunities

1. Can launch iZ as collector’s edition
2. Can promote its products through online media extensively

3. Can start separate clubs for fans of iZ to increase the popularity of the character

Threats

1. Product comparisons created confusion amongst customers
2. No exclusivity of licenses
3. Limited market reach

Competition

Competitors

1.BifBangPow
2.Bandai



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