Gund Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1180
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SWOT Analysis of Gund Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gund Toys

Parent Company

Enesco

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Hugs Happen Here; World’s most huggable….since 1898; Gotta Getta Gund

USP

Manufacturer of plush stuffed animals, its most successful product has been Snuffles

STP

Segment

Preference for stuffed animals and soft toys

Target Group

Kids (0-8 years) with preference for stuffed animal toys

Positioning

World’s most huggable toys since 1898

SWOT Analysis

Strengths

1. Well known company for stuffed toys since 1898
2. Has offices in US and Canada to Europe, Japan, Australia and South America
3. Created many industry standards including safety standards and manufacturing processes for toys

4. First licensor of cartoon characters like Popeye, Mickey Mouse etc.

Weaknesses

1.No reach in emerging Asian markets, except Japan

2. Brand recall is low as compared to bigger global Brands which means market share is low

Opportunities

1.Can expand in Asian markets
2.Can start design and administrative facilities in other parts in addition to Hong Kong and Qingdao, to include local preferences better

3. More lisences can boost the companys product portfolio

Threats

1.Intensely competitive market by prominent players
2.Difficulty in getting exclusive licenses for toys

3. Fluctuating economies and unfavorable market conditions

Competition

Competitors

1. Kids Brands, Inc.
2. Vermont Teddy Bears Co., Inc.
3. Ty, Inc.



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