Ideal Toy Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 893
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SWOT Analysis of Ideal Toy Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ideal Toy Company

Parent Company

Mattel

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Unbreakable fancy and sturdy dolls

STP

Segment

Preference for dolls and teddy bears

Target Group

Kids (2-10 years) having preference for teddy bears and toys

Positioning

Regarded as one of the early inventor of the teddy bear

SWOT Analysis

Strengths

1. Was largest doll making company in US
2. Has reach in Canada, Australia, UK
3. Known as inventor of dolls and teddy bears
4. Wide variety of products available like trubik cube, dolls, teddy bear etc

5. Strong backing of parent company and also has able to retain its brand name

Weaknesses

1. Got acquired by many companies shows that the brand was weak as a stand-alone
2.Has had many mergers hence weak financial and administrative position

Opportunities

1.Can expand in markets beyond US, Europe and UK
2.Can improve online presence through collaboration with e-tailers
3.Can tap into the vintage market for dolls

Threats

1.Intense competition from competitors
2.Decreasing preference for dolls among kids

3. Economic fluctuations and currency variations give instability to the brand operations

Competition

Competitors

1.Analee dolls
2.Bauild-a-Bear workshop
3.Gund



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