Kenner Products SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 718
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SWOT Analysis of Kenner Products with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kenner Products

Parent Company

Hasbro Inc

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

It’s Kenner! It’s Fun!

USP

Toy gun that blew bubbles

STP

Segment

Toys and games for young children

Target Group

Kids and children from urban areas

Positioning

Innovative and colorful quality products which are fun for kids

SWOT Analysis

Strengths

1. First company to use nationwide television advertising
2. Many of its products like Bubble rocket, Give a Show projector were successful for decades

3. Was widely recognised as a brand even on TV shows and had a good brand recall

Weaknesses

1.Discontinuation of the brand name
2.Products merged into Hasbro and no independent products available
3. Untimely death of owners left it without proper management and direction

Opportunities

1.Can expand into markets other than US
2.Can take licenses for popular products

3. Revival of brand by systematic product innovation and marketing

Threats

1.Intense competition in spite of successful products

2. Increasing preference of kids towards outdoor sports and video games

Competition

Competitors

1.Gund
2.Bandai, Inc.



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