K’nex SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1384
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SWOT Analysis of K’nex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

K’nex

Parent Company

K’nex

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Imagine-Build-Play

USP

World’s Most Creative Construction and Building Toys

STP

Segment

Kids having a preference for construction toys

Target Group

Kids (5-12 years) with inclination for building models

Positioning

Building Worlds through Kids Love

SWOT Analysis

Strengths

1. Focus on safety standards and safe design
2. Collaboration with new popular brands like angry birds
3. Good online presence with leading e-tailers
4. Large variety of successful products with many new products being launched periodically

5. Successful relationship with Toys R Us, a retailing giant, which helped to market its products successfully

6. Large price range to cater to large consumer market

Weaknesses

1.Did not make sets licensed with popular characters initially hence suffered losses
2.Less global brand recall and also limited geographic reach

Opportunities

1.Can have collaborations with other toy companies, though initially it was turned down
2.Can expand in Asian markets through online retailers

Threats

1.Intense competition from existing big brands
2.Difficulties in getting exclusive licenses

3. Changing preferences of children towards video games and out door activities

Competition

Competitors

1.LEGO
2.Fischertechnik
3.Meccano



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