LeapFrog SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1524
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SWOT Analysis of LeapFrog with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Leapfrog Toys

Parent Company

LeapFrog Toys

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Learn Something New Everyday!

USP

Interactive Toys /  Smart Toys / Educational Toys

STP

Segment

Innovative, interactive and electronic educational toys

Target Group

Toddlers, infants, kids(1-5); Semi-urban, urban

Positioning

Toys for all kinds of children; changes the model based on the popular cartoon.

SWOT Analysis

Strengths

1. LeapFrog has a wide range of toys varying from interactive and     educational ones to adorable lilly toys
2. Wide distribution network across UK and has started centers in various other parts of the world
3. Established online marketing and tele-shopping system

4. Strong Partnerships with Sega Toys and other global players

5. Innovations like Tablets and smart pads offering educational games

Weaknesses

1. Inability to target the low income group
2. Inability to establish its presence in other parts of the globe due to local competitors

Opportunities

1. Can explore the new and rising market of “Health toys”
2. Can partner with South Asian Toy Companies to explore the oriental market

3. More brand and advertising strengthen brand presence in the market

Threats

1. Toy industry is dominated by unorganized market
2. Local Competitions in other markets is high
3. Heavy dependence on partnerships for venturing external markets

4. Preference of children in shifting to outdoor activities can be a threat

Competition

Competitors

1. Barnes & Noble
2. VTechkids
3. Babynames



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