Apple iPhone 6 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 5047
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SWOT Analysis of Apple iPhone 6 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPhone 6

Parent Company

Apple

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Bigger than Bigger, iPhone at its largest. and Thinnest

USP

Same iPhone with all features but with bigger screen sizes

STP

Segment

People looking for Smartphones 

Target Group

Urban young from middle and upper class, Previous iPhone Users

Positioning

The bigger and better iPhone

SWOT

Strengths

1. Apple Brand Legacy
2. Screen Size of 4.7 Inches which now competes with Samsung, LG and other Android Phones
3. Comes loaded with Apple's proprietary iOS 8.
4. TouchId (Finger Print Scanner) for security
5. Faster and Thinner than previous iPhone 4 and iPhone 5
6. Two screen sizes as Option ( 4.7 aand 5.5 Inches)
7. Apple Pay to handle payments

Weaknesses

1.iPhone 6 and 6 plus are very expensive as compared to similar phones in market 
2.IPhone and iOS are perceived to be more restrictive in experience as when compared to Android which gives more freedom to users(e.g. Bluetooth and USB interface) 

Opportunities

1.Emerging Markets like India where still schemes like locked phones with wireless providers is not available. This raises the price as when compared to US/UK where you can get a locked phone on contract at much lesser prices.
2.More innovation

Threats

1.Mobile manufacturers using Android OS 
2.iCloud Security threats
3.Threat from cheaper substitutes which may design similar phones

Competition

Competitors

1.Samsung s5, s6
2.Samsung Note Edge
3.Sony Xperia
4.Nexus 6
5. HTC One M8, M9



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