SWOT Analysis of Apple iPhone 6 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apple iPhone 6
Mobile phone Handsets
Bigger than Bigger, iPhone at its largest. and Thinnest
Same iPhone with all features but with bigger screen sizes
People looking for Smartphones
Urban young from middle and upper class, Previous iPhone Users
The bigger and better iPhone
1. Apple Brand Legacy 2. Screen Size of 4.7 Inches which now competes with Samsung, LG and other Android Phones 3. Comes loaded with Apple's proprietary iOS 8. 4. TouchId (Finger Print Scanner) for security 5. Faster and Thinner than previous iPhone 4 and iPhone 5 6. Two screen sizes as Option ( 4.7 aand 5.5 Inches) 7. Apple Pay to handle payments
1.iPhone 6 and 6 plus are very expensive as compared to similar phones in market 2.IPhone and iOS are perceived to be more restrictive in experience as when compared to Android which gives more freedom to users(e.g. Bluetooth and USB interface)
1.Emerging Markets like India where still schemes like locked phones with wireless providers is not available. This raises the price as when compared to US/UK where you can get a locked phone on contract at much lesser prices. 2.More innovation
1.Mobile manufacturers using Android OS 2.iCloud Security threats 3.Threat from cheaper substitutes which may design similar phones
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