LG G3 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 541
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SWOT Analysis of LG G3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LG G3

Parent Company

LG

Category

Mobile Phone Handsets

Sector

Telecommunications

Tagline/ Slogan

“Simple is the new Smart”

USP

QHD Screen, four times the pixel count of an HD screen

STP

Segment

Stylish and smart touch phones

Target Group

Urban people from middle and upper income class

Positioning

The Best Android Smartphone in the market

SWOT Analysis

Strengths

1. QHD screen offering 440 PPI sharpness

2. New interface is big improvement than in case of G2

3. Premium looking metallic skin offering lower weight

4. Removable battery and micro SD slot

5. 13 MP laser auto focus camera, fastest focusing smartphone

6. Front camera (2.1 MP), with wider angle, front facing flash, gesture recognition

7. Unique knock code feature for locking screen and dual window mode to run two apps simultaneously

Weaknesses

1. Differentiation is not clearly defined
2. Late Entrant in market

Opportunities

1. Better options in terms of design improvement

2. More add ons and options

Threats

1. Very expensive when launched, dropped prices later

2. Less customer willingness to use buttons on rear

Competition

Competitors

1. HTC One M8
2. Galaxy S5



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